{"id":92,"date":"2026-06-28T10:59:55","date_gmt":"2026-06-28T07:59:55","guid":{"rendered":"https:\/\/www.bayilikver.com\/gundem\/?p=92"},"modified":"2026-07-01T12:59:26","modified_gmt":"2026-07-01T09:59:26","slug":"saloni-mobilya-franchise-modeliyle-yurt-disinda-buyumeyi-hedefliyor","status":"publish","type":"post","link":"https:\/\/www.bayilikver.com\/gundem\/saloni-mobilya-franchise-modeliyle-yurt-disinda-buyumeyi-hedefliyor\/","title":{"rendered":"Saloni Mobilya Franchise Modeliyle Yurt D\u0131\u015f\u0131nda B\u00fcy\u00fcmeyi Hedefliyor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">T\u00fcrkiye mobilya sekt\u00f6r\u00fcn\u00fcn \u00f6nemli markalar\u0131ndan <strong>Saloni Mobilya<\/strong>, k\u00fcresel b\u00fcy\u00fcme hedefleri do\u011frultusunda franchise modelini yurt d\u0131\u015f\u0131na ta\u015f\u0131maya haz\u0131rlan\u0131yor. Bursa merkezli marka, ihracat\u0131n\u0131 \u00f6n\u00fcm\u00fczdeki be\u015f y\u0131l i\u00e7inde 20 milyon dolar seviyesinden 50 milyon dolara \u00e7\u0131karmay\u0131 hedefliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Saloni Mobilya CEO\u2019su Haluk \u00d6zbek\u2019in a\u00e7\u0131klamalar\u0131na g\u00f6re<\/strong> \u015firket, yaln\u0131zca \u00fcretim kapasitesini art\u0131rmaya de\u011fil, ayn\u0131 zamanda markala\u015fma, ma\u011fazala\u015fma ve uluslararas\u0131 sat\u0131\u015f a\u011f\u0131n\u0131 g\u00fc\u00e7lendirmeye odaklan\u0131yor. Bug\u00fcn T\u00fcrkiye\u2019de yakla\u015f\u0131k 50 ma\u011fazaya ula\u015fan Saloni, yurt d\u0131\u015f\u0131nda da showroom yat\u0131r\u0131mlar\u0131n\u0131 h\u0131zland\u0131rm\u0131\u015f durumda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Markan\u0131n k\u00fcresel b\u00fcy\u00fcme planlar\u0131 aras\u0131nda <strong>40 \u00fclkede<\/strong> kurumsal showroom yap\u0131lanmas\u0131na ula\u015fmak yer al\u0131yor. \u015eirketin d\u00fcnya genelinde <strong>200\u2019\u00fcn \u00fczerinde sat\u0131\u015f noktas\u0131na<\/strong> sahip oldu\u011fu belirtilirken, Amerika\u2019daki be\u015finci showroomun da a\u00e7\u0131l\u0131\u015f s\u00fcrecinde oldu\u011fu ifade ediliyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Franchise \u00fcretim modeli g\u00fcndemde<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Saloni\u2019nin yeni d\u00f6nem b\u00fcy\u00fcme stratejisinde yaln\u0131zca ma\u011faza ve showroom yat\u0131r\u0131mlar\u0131 de\u011fil, b\u00f6lgesel \u00fcretim ortakl\u0131klar\u0131 da \u00f6ne \u00e7\u0131k\u0131yor. Mobilya sekt\u00f6r\u00fcnde lojistik maliyetlerinin y\u00fcksek olmas\u0131 nedeniyle \u015firket, baz\u0131 pazarlarda yerinde \u00fcretim ve franchise \u00fcretim modeliyle b\u00fcy\u00fcmeyi planl\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu kapsamda kom\u015fu \u00fclkelerden birinde Saloni markas\u0131yla mutfak \u00fcretimi i\u00e7in anla\u015fma a\u015famas\u0131na gelindi\u011fi, Latin Amerika ba\u015fta olmak \u00fczere farkl\u0131 b\u00f6lgelerde de franchise \u00fcretim modelleri \u00fczerinde \u00e7al\u0131\u015f\u0131ld\u0131\u011f\u0131 belirtiliyor. Kuzey Afrika ve Orta Do\u011fu da markan\u0131n de\u011ferlendirdi\u011fi b\u00f6lgeler aras\u0131nda yer al\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hedef: Daha g\u00fc\u00e7l\u00fc global marka alg\u0131s\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Saloni CEO\u2019su Haluk \u00d6zbek, g\u00fcn\u00fcm\u00fczde mobilya sekt\u00f6r\u00fcnde rekabetin yaln\u0131zca \u00fcretim kapasitesiyle s\u0131n\u0131rl\u0131 olmad\u0131\u011f\u0131n\u0131, g\u00fc\u00e7l\u00fc marka alg\u0131s\u0131 olu\u015fturman\u0131n kal\u0131c\u0131 ba\u015far\u0131 i\u00e7in kritik hale geldi\u011fini vurguluyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirketin Turquality program\u0131na dahil olmas\u0131 da uluslararas\u0131 pazarlarda markala\u015fma hedefinin \u00f6nemli ad\u0131mlar\u0131ndan biri olarak de\u011ferlendiriliyor. Saloni, bu destekle birlikte ihracat\u0131n\u0131 art\u0131rmay\u0131 ve global pazarlarda daha kal\u0131c\u0131 bir marka konumu elde etmeyi ama\u00e7l\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tasar\u0131m, m\u00fchendislik ve \u00fcretim yat\u0131r\u0131mlar\u0131 s\u00fcr\u00fcyor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Saloni Mobilya\u2019n\u0131n b\u00fcy\u00fcme planlar\u0131nda tasar\u0131m ve m\u00fchendislik yat\u0131r\u0131mlar\u0131 da \u00f6nemli yer tutuyor. \u015eirket b\u00fcnyesinde kreatif ekiplerin yeni koleksiyonlar geli\u015ftirdi\u011fi, m\u00fchendislik taraf\u0131nda ise mod\u00fcler ve \u00e7ok fonksiyonlu \u00fcr\u00fcnlere odaklan\u0131ld\u0131\u011f\u0131 ifade ediliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marka, farkl\u0131 \u00fcr\u00fcn gruplar\u0131n\u0131 ayr\u0131 tesislerde \u00fcreten kolektif \u00fcretim modeliyle de dikkat \u00e7ekiyor. Bu yap\u0131 sayesinde \u00fcretim verimlili\u011fi, kalite standard\u0131 ve \u00fcr\u00fcn \u00e7e\u015fitlili\u011finin art\u0131r\u0131lmas\u0131 hedefleniyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00fcrk mobilyas\u0131 i\u00e7in global f\u0131rsat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Saloni\u2019nin yurt d\u0131\u015f\u0131 franchise \u00fcretim modeli, T\u00fcrk mobilya markalar\u0131n\u0131n global pazarlarda yaln\u0131zca \u00fcr\u00fcn ihracat\u0131yla de\u011fil, marka ve i\u015f modeli ihracat\u0131yla da b\u00fcy\u00fcyebilece\u011fini g\u00f6steren \u00f6rneklerden biri olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6n\u00fcm\u00fczdeki d\u00f6nemde T\u00fcrk mobilya sekt\u00f6r\u00fcnde markala\u015fma, tasar\u0131m g\u00fcc\u00fc, uluslararas\u0131 showroom yat\u0131r\u0131mlar\u0131 ve franchise temelli b\u00fcy\u00fcme modellerinin daha fazla g\u00fcndeme gelmesi bekleniyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saloni Mobilya, ihracat\u0131n\u0131 50 milyon dolara \u00e7\u0131karma hedefiyle yurt d\u0131\u015f\u0131nda showroom ve franchise \u00fcretim modeliyle b\u00fcy\u00fcmeyi planl\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":93,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22,20,21,23],"class_list":["post-92","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise","tag-haluk-ozbek","tag-mobilya","tag-saloni-mobilya","tag-turquality"],"_links":{"self":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts\/92","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/comments?post=92"}],"version-history":[{"count":1,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts\/92\/revisions"}],"predecessor-version":[{"id":94,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts\/92\/revisions\/94"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/media\/93"}],"wp:attachment":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/media?parent=92"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/categories?post=92"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/tags?post=92"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}