{"id":546,"date":"2026-07-02T08:54:00","date_gmt":"2026-07-02T05:54:00","guid":{"rendered":"https:\/\/www.bayilikver.com\/gundem\/?p=546"},"modified":"2026-07-14T02:45:07","modified_gmt":"2026-07-13T23:45:07","slug":"rossmann-turkiye-fiziksel-magaza-ve-e-ticaret-yatirimlarini-surduruyor","status":"publish","type":"post","link":"https:\/\/www.bayilikver.com\/gundem\/rossmann-turkiye-fiziksel-magaza-ve-e-ticaret-yatirimlarini-surduruyor\/","title":{"rendered":"Rossmann T\u00fcrkiye Fiziksel Ma\u011faza ve E-Ticaret Yat\u0131r\u0131mlar\u0131n\u0131 S\u00fcrd\u00fcr\u00fcyor"},"content":{"rendered":"\n

Rossmann T\u00fcrkiye, fiziksel ma\u011faza a\u011f\u0131n\u0131 geni\u015fletirken e-ticaret ve lojistik altyap\u0131s\u0131na y\u00f6nelik yat\u0131r\u0131mlar\u0131n\u0131 da s\u00fcrd\u00fcr\u00fcyor. G\u00fcncel resmi verilere g\u00f6re T\u00fcrkiye\u2019de 215\u2019i a\u015fk\u0131n ma\u011fazaya ula\u015fan marka, yeni sat\u0131\u015f noktalar\u0131n\u0131 dijital kanallar ve depo kapasitesiyle birlikte b\u00fcy\u00fct\u00fcyor.<\/p>\n\n\n\n

Rossmann\u2019\u0131n yat\u0131r\u0131m plan\u0131nda her y\u0131l yeni ma\u011fazalar a\u00e7\u0131lmas\u0131, e-ticaret sipari\u015flerinin daha h\u0131zl\u0131 haz\u0131rlanmas\u0131 ve farkl\u0131 sat\u0131\u015f kanallar\u0131n\u0131n ayn\u0131 operasyon a\u011f\u0131 i\u00e7erisinde desteklenmesi \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n

Ankara\u2019da devreye al\u0131nan ikinci depo ve Ayd\u0131n S\u00f6ke\u2019deki e-ticaret operasyon merkezi, markan\u0131n ma\u011faza say\u0131s\u0131ndaki art\u0131\u015fa ve online sipari\u015f hacmine haz\u0131rl\u0131k amac\u0131yla ger\u00e7ekle\u015ftirdi\u011fi yat\u0131r\u0131mlar aras\u0131nda yer al\u0131yor.<\/p>\n\n\n\n

Rossmann T\u00fcrkiye 215\u2019i A\u015fk\u0131n Ma\u011fazaya Ula\u015ft\u0131<\/h2>\n\n\n\n

Rossmann T\u00fcrkiye\u2019nin resmi kariyer platformunda yer alan g\u00fcncel bilgilere g\u00f6re marka, T\u00fcrkiye genelinde 215\u2019ten fazla ma\u011fazayla faaliyet g\u00f6steriyor.<\/p>\n\n\n\n

\u015eirketin Ekim 2025\u2019te payla\u015ft\u0131\u011f\u0131 b\u00fcy\u00fcme verilerinde 43 ilde 208 ma\u011fazaya ula\u015f\u0131ld\u0131\u011f\u0131 a\u00e7\u0131klanm\u0131\u015ft\u0131. G\u00fcncel ma\u011faza say\u0131s\u0131n\u0131n 215\u2019i a\u015fmas\u0131, bu a\u00e7\u0131klaman\u0131n ard\u0131ndan en az yedi yeni sat\u0131\u015f noktas\u0131n\u0131n daha ma\u011faza a\u011f\u0131na eklendi\u011fini g\u00f6steriyor.<\/p>\n\n\n\n\t\t\t\n\n\t\t\t\t\n\t\t\t\t\t<\/svg>\t\t\t\t<\/span>\n\n\t\t\t\t\n\t\t\t\t\tBunu da okuyabilirsin<\/span>\n\t\t\t\t\tRossmann Bayilik Veriyor mu?<\/strong>\n\n\t\t\t\t\t\t\t\t\t\t\tRossmann\u2019\u0131n T\u00fcrkiye\u2019de bayilik veya franchise ba\u015fvurusu olup olmad\u0131\u011f\u0131n\u0131, ma\u011faza i\u015fletme modelini ve kiral\u0131k yer teklif s\u00fcrecini ayr\u0131ca inceledik.<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t<\/a>\n\n\t\t\t\n\n\n\n

Rossmann, T\u00fcrkiye\u2019deki ilk ma\u011fazas\u0131n\u0131 2010 y\u0131l\u0131nda Ankara Antares\u2019te a\u00e7t\u0131. Marka; ki\u015fisel bak\u0131m, kozmetik, ev temizli\u011fi, bebek \u00fcr\u00fcnleri, g\u0131da takviyeleri ve farkl\u0131 g\u00fcnl\u00fck ihtiya\u00e7 kategorilerini bir arada sunan \u201cdrogeriemarkt\u201d modeliyle b\u00fcy\u00fcyor.<\/p>\n\n\n\n

Ma\u011fazalarda 11 bini a\u015fk\u0131n \u00fcr\u00fcn se\u00e7ene\u011fi bulunuyor. Geni\u015f \u00fcr\u00fcn yelpazesi, yeni ma\u011fazalar\u0131n yan\u0131nda stok y\u00f6netimi, depolama ve sevkiyat kapasitesinin de e\u015f zamanl\u0131 olarak geli\u015ftirilmesini gerektiriyor.<\/p>\n\n\n\n

Y\u0131ll\u0131k 25 Yeni Ma\u011faza A\u00e7\u0131lmas\u0131 Planlan\u0131yor<\/h2>\n\n\n\n

Rossmann T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Hakan Ejder taraf\u0131ndan payla\u015f\u0131lan b\u00fcy\u00fcme plan\u0131na g\u00f6re \u015firket, y\u0131ll\u0131k 25 yeni ma\u011faza a\u00e7may\u0131 hedefliyor.<\/p>\n\n\n\n

Bu hedef, markan\u0131n T\u00fcrkiye\u2019deki fiziksel perakende yat\u0131r\u0131mlar\u0131n\u0131 d\u00fczenli bir a\u00e7\u0131l\u0131\u015f takvimiyle s\u00fcrd\u00fcrmeyi planlad\u0131\u011f\u0131n\u0131 ortaya koyuyor. Yeni ma\u011fazalar\u0131n \u015fehir ve lokasyon da\u011f\u0131l\u0131m\u0131na ili\u015fkin ayr\u0131nt\u0131l\u0131 bir liste ise payla\u015f\u0131lmad\u0131.<\/p>\n\n\n\n

Rossmann\u2019\u0131n resmi geni\u015fleme kanal\u0131nda T\u00fcrkiye i\u00e7in uzun s\u00fcreli kiralanabilecek ma\u011faza alanlar\u0131na y\u00f6nelik teklifler de\u011ferlendiriliyor. \u015eirket, uygun ta\u015f\u0131nmazlar\u0131 modern kozmetik ve ki\u015fisel bak\u0131m ma\u011fazalar\u0131na d\u00f6n\u00fc\u015ft\u00fcrmek \u00fczere yat\u0131r\u0131m yap\u0131yor.<\/p>\n\n\n\n

Yeni ma\u011faza yeri aray\u0131\u015f\u0131, fiziksel b\u00fcy\u00fcmenin yaln\u0131zca mevcut \u015fehirlerdeki ma\u011faza yo\u011funlu\u011funu art\u0131rmakla s\u0131n\u0131rl\u0131 olmad\u0131\u011f\u0131n\u0131; farkl\u0131 lokasyonlar\u0131n da yat\u0131r\u0131m plan\u0131na dahil edilebilece\u011fini g\u00f6steriyor.<\/p>\n\n\n\n

Ankara\u2019daki \u0130kinci Depoyla Kapasite Art\u0131r\u0131ld\u0131<\/h2>\n\n\n\n

Rossmann T\u00fcrkiye, ma\u011faza a\u011f\u0131ndaki b\u00fcy\u00fcmeyi desteklemek amac\u0131yla depo yat\u0131r\u0131mlar\u0131na da a\u011f\u0131rl\u0131k veriyor. Ankara\u2019da hayata ge\u00e7irilen ikinci depo, 17 bin 500 metrekarelik alana sahip.<\/p>\n\n\n\n

Yeni yat\u0131r\u0131m\u0131n ard\u0131ndan \u015firketin T\u00fcrkiye\u2019deki toplam depo alan\u0131 30 bin metrekareye ula\u015ft\u0131. Artan depo kapasitesi; \u00fcr\u00fcn tedariki, stok y\u00f6netimi ve ma\u011fazalara d\u00fczenli sevkiyat s\u00fcre\u00e7lerinin daha geni\u015f bir operasyon \u00fczerinden y\u00fcr\u00fct\u00fclmesini sa\u011fl\u0131yor.<\/p>\n\n\n\n

Fiziksel ma\u011faza say\u0131s\u0131n\u0131n her y\u0131l art\u0131r\u0131lmas\u0131, yaln\u0131zca yeni sat\u0131\u015f alanlar\u0131n\u0131n a\u00e7\u0131lmas\u0131n\u0131 de\u011fil, bu ma\u011fazalara \u00fcr\u00fcn sa\u011flayacak lojistik altyap\u0131n\u0131n da \u00f6nceden haz\u0131rlanmas\u0131n\u0131 gerektiriyor. Ankara\u2019daki yat\u0131r\u0131m bu nedenle Rossmann\u2019\u0131n gelecek d\u00f6nem b\u00fcy\u00fcme plan\u0131n\u0131n \u00f6nemli par\u00e7alar\u0131ndan birini olu\u015fturuyor.<\/p>\n\n\n\n

S\u00f6ke\u2019deki Merkez E-Ticaret Operasyonunu Destekliyor<\/h2>\n\n\n\n

Rossmann\u2019\u0131n e-ticaret operasyonlar\u0131, depolama ve kargolama s\u00fcre\u00e7leri Ayd\u0131n\u2019\u0131n S\u00f6ke il\u00e7esinde faaliyete ge\u00e7irilen merkez \u00fczerinden y\u00fcr\u00fct\u00fcl\u00fcyor.<\/p>\n\n\n\n

S\u00f6ke\u2019deki e-ticaret deposu, mevcut sipari\u015f \u00e7\u0131k\u0131\u015f kapasitesiyle g\u00fcnde 35 bin \u00fcr\u00fcne kadar i\u015flem yapabiliyor. \u015eirket, online sipari\u015flerin y\u00fczde 95\u2019ini 24 saat i\u00e7erisinde kargoya vermeyi hedefliyor.<\/p>\n\n\n\n

Deponun b\u00fcy\u00fck \u015fehir merkezleri d\u0131\u015f\u0131nda konumland\u0131r\u0131lmas\u0131, kargo a\u011f\u0131ndaki yo\u011funlu\u011fun daha dengeli y\u00f6netilmesine ve farkl\u0131 b\u00f6lgelere g\u00f6nderilen sipari\u015flerin operasyonel olarak desteklenmesine katk\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n

E-ticaret kapasitesine yap\u0131lan yat\u0131r\u0131m, Rossmann\u2019\u0131n fiziksel ma\u011fazalar\u0131 ile online sat\u0131\u015f kanal\u0131n\u0131 birbirinden ba\u011f\u0131ms\u0131z b\u00fcy\u00fcme alanlar\u0131 olarak de\u011ferlendirmedi\u011fini g\u00f6steriyor. \u00dcr\u00fcn tedari\u011fi, stok, depolama ve teslimat s\u00fcre\u00e7leri \u00e7ok kanall\u0131 perakende yap\u0131s\u0131n\u0131n ortak par\u00e7alar\u0131 olarak planlan\u0131yor.<\/p>\n\n\n\n

Ma\u011faza, E-Ticaret ve H\u0131zl\u0131 Teslimat Birlikte B\u00fcy\u00fcyor<\/h2>\n\n\n\n

Rossmann m\u00fc\u015fterilerine fiziksel ma\u011fazalar\u0131n ve kendi e-ticaret kanal\u0131n\u0131n yan\u0131nda h\u0131zl\u0131 market platformlar\u0131 \u00fczerinden de ula\u015f\u0131yor. Markan\u0131n bu kanallardaki faaliyetleri, ma\u011faza stoklar\u0131n\u0131n ve lojistik kapasitenin farkl\u0131 al\u0131\u015fveri\u015f ihtiya\u00e7lar\u0131na g\u00f6re kullan\u0131lmas\u0131na imkan sa\u011fl\u0131yor.<\/p>\n\n\n\n

Online kanal\u0131n b\u00fcy\u00fcmesi, fiziksel ma\u011fazalar\u0131n \u00f6nemini ortadan kald\u0131rmak yerine ma\u011faza eri\u015fimini tamamlayan bir yap\u0131 olu\u015fturuyor. M\u00fc\u015fteriler \u00fcr\u00fcnleri ma\u011fazada inceleyebilirken farkl\u0131 teslimat se\u00e7enekleri \u00fczerinden de sipari\u015f verebiliyor.<\/p>\n\n\n\n

Rossmann ayr\u0131ca belirli ma\u011fazalar\u0131nda Coffee Corner konseptine yer veriyor. Bu uygulama, markan\u0131n klasik kozmetik ve ki\u015fisel bak\u0131m kategorilerinin yan\u0131nda ma\u011faza deneyimini farkl\u0131 \u00fcr\u00fcn ve hizmet alanlar\u0131yla geni\u015fletti\u011fini g\u00f6steriyor.<\/p>\n\n\n\n

Fiziksel ve Dijital Kanallar Ayn\u0131 B\u00fcy\u00fcme Plan\u0131nda<\/h2>\n\n\n\n

Rossmann T\u00fcrkiye\u2019nin ma\u011faza, depo, e-ticaret ve h\u0131zl\u0131 teslimat yat\u0131r\u0131mlar\u0131 birlikte de\u011ferlendirildi\u011finde, markan\u0131n \u00e7ok kanall\u0131 b\u00fcy\u00fcme stratejisini s\u00fcrd\u00fcrd\u00fc\u011f\u00fc g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n

215\u2019i a\u015fk\u0131n ma\u011fazaya ula\u015f\u0131lmas\u0131 ve y\u0131ll\u0131k 25 yeni a\u00e7\u0131l\u0131\u015f hedefi, fiziksel perakendenin b\u00fcy\u00fcme plan\u0131ndaki ana konumunu korudu\u011funu ortaya koyuyor. Ankara ve S\u00f6ke\u2019deki depo yat\u0131r\u0131mlar\u0131 ise geni\u015fleyen sat\u0131\u015f a\u011f\u0131n\u0131n arkas\u0131ndaki lojistik kapasiteyi g\u00fc\u00e7lendiriyor.<\/p>\n\n\n\n

Rossmann\u2019\u0131n \u00f6n\u00fcm\u00fczdeki d\u00f6nemde yeni ma\u011faza a\u00e7\u0131l\u0131\u015flar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcrken online sipari\u015f kapasitesini ve farkl\u0131 teslimat kanallar\u0131n\u0131 da geli\u015ftirmesi bekleniyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rossmann T\u00fcrkiye, 215\u2019i a\u015fk\u0131n ma\u011fazaya ula\u015f\u0131rken fiziksel ve dijital sat\u0131\u015f kanallar\u0131n\u0131 birlikte b\u00fcy\u00fct\u00fcyor. Yeni ma\u011faza, depo, e-ticaret ve lojistik yat\u0131r\u0131mlar\u0131 markan\u0131n b\u00fcy\u00fcmesini destekliyor.<\/p>\n","protected":false},"author":1,"featured_media":547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[63,84,83,56,42,91],"class_list":["post-546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yatirim","tag-e-ticaret","tag-kisisel-bakim","tag-kozmetik","tag-magazacilik","tag-perakende","tag-rossmann"],"_links":{"self":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts\/546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/comments?post=546"}],"version-history":[{"count":2,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts\/546\/revisions"}],"predecessor-version":[{"id":549,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts\/546\/revisions\/549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/media\/547"}],"wp:attachment":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/media?parent=546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/categories?post=546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/tags?post=546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}