{"id":542,"date":"2026-07-04T11:19:00","date_gmt":"2026-07-04T08:19:00","guid":{"rendered":"https:\/\/www.bayilikver.com\/gundem\/?p=542"},"modified":"2026-07-14T01:42:43","modified_gmt":"2026-07-13T22:42:43","slug":"starbucks-turkiyedeki-magaza-agini-75-yeni-acilisla-buyutecek","status":"publish","type":"post","link":"https:\/\/www.bayilikver.com\/gundem\/starbucks-turkiyedeki-magaza-agini-75-yeni-acilisla-buyutecek\/","title":{"rendered":"Starbucks T\u00fcrkiye\u2019deki Ma\u011faza A\u011f\u0131n\u0131 75 Yeni A\u00e7\u0131l\u0131\u015fla B\u00fcy\u00fctecek"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Starbucks, T\u00fcrkiye\u2019deki fiziksel ma\u011faza a\u011f\u0131n\u0131 yeni yat\u0131r\u0131mlarla geni\u015fletmeye haz\u0131rlan\u0131yor. T\u00fcrkiye genelinde 757 ma\u011fazayla faaliyet g\u00f6steren marka, 2026 y\u0131l\u0131 i\u00e7erisinde 75 yeni ma\u011faza a\u00e7may\u0131 hedefliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni a\u00e7\u0131l\u0131\u015flarla birlikte Starbucks deneyiminin daha fazla noktaya ta\u015f\u0131nmas\u0131 planlan\u0131rken \u00e7evre dostu ma\u011faza uygulamalar\u0131n\u0131n da yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131 ama\u00e7lan\u0131yor. Markan\u0131n b\u00fcy\u00fcme plan\u0131nda fiziksel ma\u011faza yat\u0131r\u0131mlar\u0131, Greener Store konsepti ve ma\u011faza deneyimini geli\u015ftiren uygulamalar birlikte ele al\u0131n\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starbucks ma\u011fazalar\u0131n\u0131n T\u00fcrkiye\u2019deki a\u00e7ma ve i\u015fletme yetkisi, markan\u0131n lisansl\u0131 i\u015f orta\u011f\u0131 Alshaya Group\u2019a ait. A\u00e7\u0131klanan yeni ma\u011faza hedefi de T\u00fcrkiye operasyonunun kurumsal b\u00fcy\u00fcme plan\u0131n\u0131n bir par\u00e7as\u0131n\u0131 olu\u015fturuyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Starbucks T\u00fcrkiye\u2019de 757 Ma\u011fazaya Ula\u015ft\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Starbucks, mevcut veriler do\u011frultusunda T\u00fcrkiye\u2019nin 59 \u015fehrinde toplam 757 ma\u011fazayla hizmet veriyor. Marka, 2026 y\u0131l\u0131nda ger\u00e7ekle\u015ftirmeyi planlad\u0131\u011f\u0131 75 yeni a\u00e7\u0131l\u0131\u015fla fiziksel ma\u011faza a\u011f\u0131n\u0131 daha geni\u015f bir co\u011frafyaya ta\u015f\u0131may\u0131 hedefliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Planlanan a\u00e7\u0131l\u0131\u015flar\u0131n tamamlanmas\u0131 halinde Starbucks\u2019\u0131n T\u00fcrkiye\u2019deki ma\u011faza say\u0131s\u0131nda yakla\u015f\u0131k y\u00fczde 10\u2019luk bir art\u0131\u015f ger\u00e7ekle\u015fecek. Yeni yat\u0131r\u0131mlar\u0131n hangi \u015fehirlerde ve hangi tarihlerde hayata ge\u00e7irilece\u011fine ili\u015fkin ayr\u0131nt\u0131l\u0131 bir lokasyon listesi ise hen\u00fcz payla\u015f\u0131lmad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ma\u011faza say\u0131s\u0131n\u0131n yan\u0131nda hizmet verilen \u015fehir a\u011f\u0131n\u0131n geni\u015flemesi de b\u00fcy\u00fcme plan\u0131n\u0131n \u00f6nemli ba\u015fl\u0131klar\u0131ndan biri olarak \u00f6ne \u00e7\u0131k\u0131yor. Yeni sat\u0131\u015f noktalar\u0131n\u0131n b\u00fcy\u00fck\u015fehirlerle s\u0131n\u0131rl\u0131 kalmayarak Starbucks\u2019\u0131n hen\u00fcz bulunmad\u0131\u011f\u0131 veya ma\u011faza yo\u011funlu\u011funun daha d\u00fc\u015f\u00fck oldu\u011fu b\u00f6lgelere ula\u015fma potansiyeli bulunuyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">75 Yeni Ma\u011faza A\u00e7\u0131l\u0131\u015f\u0131 Planlan\u0131yor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Starbucks\u2019\u0131n 75 yeni ma\u011faza hedefi, markan\u0131n T\u00fcrkiye\u2019deki fiziksel perakende yat\u0131r\u0131mlar\u0131n\u0131 s\u00fcrd\u00fcrme plan\u0131n\u0131 ortaya koyuyor. A\u00e7\u0131klanan hedef yaln\u0131zca yeni sat\u0131\u015f noktalar\u0131n\u0131n devreye al\u0131nmas\u0131n\u0131 de\u011fil, ma\u011faza deneyiminin farkl\u0131 lokasyonlara ta\u015f\u0131nmas\u0131n\u0131 da kaps\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starbucks ma\u011fazalar\u0131 cadde, al\u0131\u015fveri\u015f merkezi, i\u015f merkezi, havaliman\u0131 ve yol \u00fcst\u00fc gibi farkl\u0131 lokasyon tiplerinde faaliyet g\u00f6sterebiliyor. Bu yap\u0131, markan\u0131n ma\u011faza format\u0131n\u0131 b\u00f6lgenin m\u00fc\u015fteri trafi\u011fine, kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131na ve fiziksel ko\u015fullar\u0131na g\u00f6re \u015fekillendirmesine imkan sa\u011fl\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni ma\u011fazalar\u0131n lokasyon ve format da\u011f\u0131l\u0131m\u0131 a\u00e7\u0131klanmad\u0131\u011f\u0131 i\u00e7in a\u00e7\u0131l\u0131\u015flar\u0131n ne kadar\u0131n\u0131n al\u0131\u015fveri\u015f merkezlerinde, cadde \u00fczerinde veya ba\u011f\u0131ms\u0131z yap\u0131larda ger\u00e7ekle\u015fece\u011fi hen\u00fcz bilinmiyor. Ancak 75 ma\u011fazal\u0131k hedef, Starbucks\u2019\u0131n T\u00fcrkiye\u2019deki b\u00fcy\u00fcmesini fiziksel sat\u0131\u015f noktalar\u0131 \u00fczerinden devam ettirece\u011fini g\u00f6steriyor.<\/p>\n\n\n\n\t\t\t<a class=\"bv-notice\"\n\t\t\t   href=\"https:\/\/www.bayilikver.com\/bayilik\/starbucks-bayilik-veriyor-mu\/\"\n\t\t\t   aria-label=\"Bunu da okuyabilirsin: Starbucks Bayilik Veriyor mu?\"\n\t\t\t   >\n\n\t\t\t\t<span class=\"bv-notice__icon\">\n\t\t\t\t\t<svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.5 4A2.5 2.5 0 0 1 8 1.5h10A1.5 1.5 0 0 1 19.5 3v16.5A1.5 1.5 0 0 1 18 21H7.5A3.5 3.5 0 0 1 4 17.5v-11A2.5 2.5 0 0 1 5.5 4Zm2.5-.5A.5.5 0 0 0 7.5 4v11.05c.16-.03.33-.05.5-.05h9.5V3.5H8Zm-.5 13.5a1.5 1.5 0 0 0 0 3H17.5v-3H7.5Z\"\/><\/svg>\t\t\t\t<\/span>\n\n\t\t\t\t<span class=\"bv-notice__body\">\n\t\t\t\t\t<span class=\"bv-notice__label\">Bunu da okuyabilirsin<\/span>\n\t\t\t\t\t<strong class=\"bv-notice__title\">Starbucks Bayilik Veriyor mu?<\/strong>\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bv-notice__desc\">Starbucks\u2019\u0131n T\u00fcrkiye\u2019de bayilik veya franchise ba\u015fvurusu olup olmad\u0131\u011f\u0131n\u0131, Alshaya i\u015fletme yap\u0131s\u0131n\u0131 ve k\u00fcresel lisans modelini ayr\u0131ca inceledik.<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t<span class=\"bv-notice__arrow\" aria-hidden=\"true\">\n\t\t\t\t\t\t<svg viewBox=\"0 0 24 24\" focusable=\"false\">\n\t\t\t\t\t\t\t<path d=\"M13.3 5.3a1 1 0 0 1 1.4 0l6 6a1 1 0 0 1 0 1.4l-6 6a1 1 0 1 1-1.4-1.4L17.6 13H4a1 1 0 1 1 0-2h13.6l-4.3-4.3a1 1 0 0 1 0-1.4Z\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t<\/a>\n\n\t\t\t\n\n\n\n<h2 class=\"wp-block-heading\">Greener Store Konseptli Ma\u011fazalar Artacak<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Starbucks\u2019\u0131n yeni d\u00f6nem yat\u0131r\u0131m plan\u0131nda Greener Store konsepti de \u00f6nemli bir yer tutuyor. T\u00fcrkiye\u2019de halihaz\u0131rda 71 Greener Store ile hizmet veren marka, \u00e7evre dostu uygulamalar\u0131n kullan\u0131ld\u0131\u011f\u0131 ma\u011faza say\u0131s\u0131n\u0131 art\u0131rmay\u0131 ama\u00e7l\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Greener Store yakla\u015f\u0131m\u0131; enerji ve su t\u00fcketiminin azalt\u0131lmas\u0131, kaynaklar\u0131n daha verimli kullan\u0131lmas\u0131 ve ma\u011faza operasyonlar\u0131n\u0131n \u00e7evresel etkisinin d\u00fc\u015f\u00fcr\u00fclmesi gibi hedeflere dayan\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ya\u011fmur suyu toplama sistemleri, g\u00fcne\u015f enerjisi panelleri ve d\u00fc\u015f\u00fck enerji t\u00fcketimli ekipmanlar, bu ma\u011fazalarda \u00f6ne \u00e7\u0131kan uygulamalar aras\u0131nda bulunuyor. Kullan\u0131lan \u00e7\u00f6z\u00fcmler ma\u011fazan\u0131n konumuna, fiziki yap\u0131s\u0131na ve operasyonel ihtiya\u00e7lar\u0131na g\u00f6re farkl\u0131l\u0131k g\u00f6sterebiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni a\u00e7\u0131l\u0131\u015flarla Greener Store a\u011f\u0131n\u0131n birlikte b\u00fcy\u00fct\u00fclmesi, Starbucks\u2019\u0131n ma\u011faza say\u0131s\u0131n\u0131 art\u0131r\u0131rken enerji ve kaynak kullan\u0131m\u0131n\u0131 da yat\u0131r\u0131m plan\u0131n\u0131n bir par\u00e7as\u0131 olarak ele ald\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ma\u011faza Deneyiminde Yeni Uygulamalar \u00d6ne \u00c7\u0131k\u0131yor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Starbucks, fiziksel ma\u011fazalar\u0131n\u0131 yaln\u0131zca kahve ve yiyecek \u00fcr\u00fcnlerinin sat\u0131ld\u0131\u011f\u0131 noktalar olarak de\u011fil, m\u00fc\u015fterilerin vakit ge\u00e7irebildi\u011fi sosyal alanlar olarak konumland\u0131r\u0131yor. Markan\u0131n \u201c\u00fc\u00e7\u00fcnc\u00fc adres\u201d yakla\u015f\u0131m\u0131, ev ve i\u015f yeri d\u0131\u015f\u0131nda kullan\u0131lan bulu\u015fma ve \u00e7al\u0131\u015fma alanlar\u0131na odaklan\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yakla\u015f\u0131m kapsam\u0131nda ma\u011faza tasar\u0131m\u0131, oturma alanlar\u0131, dijital sipari\u015f se\u00e7enekleri ve m\u00fc\u015fteri deneyimine y\u00f6nelik d\u00fczenlemeler fiziksel yat\u0131r\u0131m modelinin bir par\u00e7as\u0131n\u0131 olu\u015fturuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marka ayr\u0131ca m\u00fc\u015fteri geri bildirimleri do\u011frultusunda a\u00e7\u0131k alanlarda belirli sigaras\u0131z b\u00f6l\u00fcmler olu\u015fturmaya ba\u015flad\u0131. Uygulaman\u0131n daha konforlu bir ma\u011faza deneyimi sunmas\u0131 ve farkl\u0131 m\u00fc\u015fteri beklentilerine ayn\u0131 mekanda kar\u015f\u0131l\u0131k verilmesi hedefleniyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00fcrkiye Operasyonunu Alshaya Group Y\u00fcr\u00fct\u00fcyor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Starbucks\u2019\u0131n T\u00fcrkiye\u2019deki ma\u011fazalar\u0131 Alshaya Group taraf\u0131ndan i\u015fletiliyor. Kuveyt merkezli grup, Starbucks\u2019\u0131n T\u00fcrkiye\u2019yi de kapsayan b\u00f6lgesel lisansl\u0131 i\u015f orta\u011f\u0131 olarak ma\u011faza a\u00e7\u0131l\u0131\u015flar\u0131n\u0131 ve perakende operasyonlar\u0131n\u0131 y\u00fcr\u00fct\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starbucks T\u00fcrkiye\u2019de 2003 y\u0131l\u0131ndan bu yana faaliyet g\u00f6steriyor. Mevcut ma\u011faza a\u011f\u0131 ve a\u00e7\u0131klanan 75 yeni a\u00e7\u0131l\u0131\u015f hedefi, markan\u0131n T\u00fcrkiye pazar\u0131ndaki fiziksel b\u00fcy\u00fcmesini Alshaya Group taraf\u0131ndan y\u00f6netilen merkezi operasyon modeliyle s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc ortaya koyuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni yat\u0131r\u0131mlar\u0131n devreye al\u0131nmas\u0131yla Starbucks\u2019\u0131n hem ma\u011faza eri\u015fimini art\u0131rmas\u0131 hem de Greener Store uygulamalar\u0131n\u0131 daha fazla noktaya ta\u015f\u0131mas\u0131 bekleniyor. A\u00e7\u0131l\u0131\u015f takvimi ve yeni ma\u011fazalar\u0131n \u015fehir da\u011f\u0131l\u0131m\u0131 ise markan\u0131n ilerleyen d\u00f6nemde payla\u015faca\u011f\u0131 duyurularla netle\u015fecek.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks, T\u00fcrkiye genelindeki ma\u011faza a\u011f\u0131n\u0131 75 yeni a\u00e7\u0131l\u0131\u015fla geni\u015fletmeyi hedefliyor. 59 \u015fehirde 757 ma\u011fazaya ula\u015fan marka, Greener Store yat\u0131r\u0131mlar\u0131n\u0131 da art\u0131rmay\u0131 planl\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[89,56,42,90],"class_list":["post-542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yatirim","tag-kahve","tag-magazacilik","tag-perakende","tag-starbucks"],"_links":{"self":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts\/542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/comments?post=542"}],"version-history":[{"count":2,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts\/542\/revisions"}],"predecessor-version":[{"id":545,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts\/542\/revisions\/545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/media\/543"}],"wp:attachment":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/media?parent=542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/categories?post=542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/tags?post=542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}