{"id":529,"date":"2026-06-29T13:41:27","date_gmt":"2026-06-29T10:41:27","guid":{"rendered":"https:\/\/www.bayilikver.com\/gundem\/?p=529"},"modified":"2026-07-13T22:28:44","modified_gmt":"2026-07-13T19:28:44","slug":"sephora-turkiyede-44uncu-magazasini-meydan-istanbulda-acti","status":"publish","type":"post","link":"https:\/\/www.bayilikver.com\/gundem\/sephora-turkiyede-44uncu-magazasini-meydan-istanbulda-acti\/","title":{"rendered":"Sephora T\u00fcrkiye\u2019de 44. Ma\u011fazas\u0131n\u0131 Meydan \u0130stanbul\u2019da A\u00e7t\u0131"},"content":{"rendered":"\n

Kozmetik ve g\u00fczellik perakendecisi Sephora<\/strong>, T\u00fcrkiye\u2019deki fiziksel ma\u011faza a\u011f\u0131n\u0131 geni\u015fletmeye devam ediyor. Marka, T\u00fcrkiye\u2019deki 44. ma\u011fazas\u0131n\u0131 \u0130stanbul \u00dcmraniye\u2019de bulunan Meydan \u0130stanbul Al\u0131\u015fveri\u015f ve E\u011flence Merkezi\u2019nde hizmete a\u00e7t\u0131.<\/p>\n\n\n\n

Toplam 368 metrekarelik alana yay\u0131lan yeni ma\u011faza, 120\u2019den fazla markaya ait 10.000\u2019den fazla \u00fcr\u00fcn\u00fc ziyaret\u00e7ilerle bulu\u015fturuyor. Sephora Meydan \u0130stanbul ma\u011fazas\u0131, \u00fcr\u00fcn sat\u0131\u015f\u0131n\u0131n yan\u0131 s\u0131ra makyaj, cilt bak\u0131m\u0131 ve ki\u015fisel g\u00fczellik hizmetlerinin sunuldu\u011fu deneyim alanlar\u0131yla \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n

Fiziksel ma\u011fazac\u0131l\u0131k ile dijital al\u0131\u015fveri\u015f kanallar\u0131n\u0131 bir araya getiren ma\u011fazada, \u00e7evrim i\u00e7i sipari\u015flerin teslim al\u0131nabildi\u011fi ve farkl\u0131 g\u00fczellik servisleri i\u00e7in randevu olu\u015fturulabildi\u011fi uygulamalar da bulunuyor.<\/p>\n\n\n\n

Yeni Sephora Ma\u011fazas\u0131 Meydan \u0130stanbul\u2019da A\u00e7\u0131ld\u0131<\/h2>\n\n\n\n

Sephora\u2019n\u0131n T\u00fcrkiye\u2019deki 44. sat\u0131\u015f noktas\u0131 olan ma\u011faza, Meydan \u0130stanbul\u2019daki yeni konseptiyle ziyaret\u00e7ilerini a\u011f\u0131rlamaya ba\u015flad\u0131.<\/p>\n\n\n\n

Beyaz renklerin a\u011f\u0131rl\u0131kta oldu\u011fu minimalist ma\u011faza tasar\u0131m\u0131nda \u00fcr\u00fcn sergileme alanlar\u0131 ile g\u00fczellik hizmetleri i\u00e7in ayr\u0131lan b\u00f6l\u00fcmler bir arada konumland\u0131r\u0131l\u0131yor. Ma\u011fazan\u0131n a\u00e7\u0131k ve eri\u015filebilir yerle\u015fimi, ziyaret\u00e7ilerin farkl\u0131 \u00fcr\u00fcn gruplar\u0131n\u0131 inceleyebilmesine ve \u00fcr\u00fcnleri deneyebilmesine imkan sa\u011fl\u0131yor.<\/p>\n\n\n\n

Sephora\u2019n\u0131n Meydan \u0130stanbul yat\u0131r\u0131m\u0131, markan\u0131n T\u00fcrkiye\u2019de fiziksel ma\u011fazalar\u0131 m\u00fc\u015fteri deneyimi ve dijital hizmetlerle birlikte geli\u015ftirdi\u011fini g\u00f6steriyor.<\/p>\n\n\n\n

368 Metrekarede 120\u2019den Fazla Marka<\/h2>\n\n\n\n

Yeni Sephora ma\u011fazas\u0131 368 metrekarelik alanda faaliyet g\u00f6steriyor. Ma\u011fazada makyaj, cilt bak\u0131m\u0131, parf\u00fcm ve sa\u00e7 bak\u0131m\u0131 kategorilerinde 120\u2019den fazla markan\u0131n \u00fcr\u00fcnleri yer al\u0131yor.<\/p>\n\n\n\n

Sephora Collection, The Ordinary, Charlotte Tilbury, Benefit, Tarte, Make Up For Ever, Rare Beauty, Fenty Beauty ve Gisou, ma\u011fazada t\u00fcketicilerle bulu\u015fan markalar aras\u0131nda bulunuyor.<\/p>\n\n\n\n

Toplam \u00fcr\u00fcn say\u0131s\u0131n\u0131n 10.000\u2019i a\u015fmas\u0131, ma\u011fazan\u0131n farkl\u0131 kozmetik ve bak\u0131m kategorilerini ayn\u0131 noktada bir araya getiren geni\u015f bir \u00fcr\u00fcn se\u00e7kisine sahip oldu\u011funu g\u00f6steriyor.<\/p>\n\n\n\n

Sephora\u2019n\u0131n d\u00fcnya genelinde farkl\u0131 markalar\u0131 kendi ma\u011faza konsepti alt\u0131nda bulu\u015fturan \u00e7ok markal\u0131 perakende modeli, Meydan \u0130stanbul ma\u011fazas\u0131nda da uygulan\u0131yor.<\/p>\n\n\n\n

\u00dcr\u00fcn Sat\u0131\u015f\u0131n\u0131n Yan\u0131nda G\u00fczellik Deneyimi Sunuluyor<\/h2>\n\n\n\n

Sephora Meydan \u0130stanbul ma\u011fazas\u0131 yaln\u0131zca \u00fcr\u00fcnlerin raflarda sergilendi\u011fi klasik bir sat\u0131\u015f noktas\u0131 olarak tasarlanmad\u0131. Ma\u011fazada \u00fcr\u00fcn deneme, makyaj, cilt bak\u0131m\u0131 ve hediye haz\u0131rlama gibi farkl\u0131 ihtiya\u00e7lara y\u00f6nelik alanlar bulunuyor.<\/p>\n\n\n\n

Ma\u011fazan\u0131n merkezinde konumland\u0131r\u0131lan Beauty Hub, ziyaret\u00e7ilerin makyaj hizmetlerinden yararlanabilmesine ve farkl\u0131 \u00fcr\u00fcnleri deneyebilmesine imkan sa\u011fl\u0131yor.<\/p>\n\n\n\n

Gift Hub alan\u0131nda sat\u0131n al\u0131nan \u00fcr\u00fcnler i\u00e7in hediye paketleme hizmeti sunuluyor. Skincare Room ise cilt bak\u0131m servisleri ve \u00fcr\u00fcn deneyimi i\u00e7in ayr\u0131lm\u0131\u015f \u00f6zel bir alan olarak kullan\u0131l\u0131yor.<\/p>\n\n\n\n

Bu b\u00f6l\u00fcmler, ziyaret\u00e7ilerin \u00fcr\u00fcn sat\u0131n almadan \u00f6nce farkl\u0131 se\u00e7enekleri inceleyebilmesini ve uzman deste\u011finden yararlanabilmesini sa\u011fl\u0131yor.<\/p>\n\n\n\n

Dijital Hizmetler Fiziksel Ma\u011fazaya Ta\u015f\u0131nd\u0131<\/h2>\n\n\n\n

Yeni ma\u011fazada Sephora\u2019n\u0131n \u00e7evrim i\u00e7i sat\u0131\u015f kanallar\u0131 ile fiziksel ma\u011faza deneyimini birbirine ba\u011flayan farkl\u0131 sistemler de kullan\u0131l\u0131yor.<\/p>\n\n\n\n

Click&Collect Locker sistemi sayesinde internet \u00fczerinden verilen uygun sipari\u015fler ma\u011fazadan teslim al\u0131nabiliyor. Self Check-Out uygulamas\u0131, m\u00fc\u015fterilerin \u00f6deme i\u015flemlerini daha h\u0131zl\u0131 tamamlayabilmesini sa\u011flarken Mobil POS sistemi de ma\u011faza i\u00e7erisindeki \u00f6deme se\u00e7eneklerini geni\u015fletiyor.<\/p>\n\n\n\n

My Client uygulamas\u0131, al\u0131\u015fveri\u015f deneyiminin m\u00fc\u015fteri tercihleri do\u011frultusunda ki\u015fiselle\u015ftirilmesine destek oluyor. Ma\u011fazada bulunmayan uygun \u00fcr\u00fcnler ise Sephora+ sistemi arac\u0131l\u0131\u011f\u0131yla \u00e7evrim i\u00e7i stoklardan sipari\u015f edilerek m\u00fc\u015fterinin adresine g\u00f6nderilebiliyor.<\/p>\n\n\n\n

Ziyaret\u00e7iler ayr\u0131ca Booxi rezervasyon sistemi \u00fczerinden Benefit ka\u015f servisi, makyaj ve cilt bak\u0131m\u0131 hizmetleri i\u00e7in \u00e7evrim i\u00e7i randevu olu\u015fturabiliyor.<\/p>\n\n\n\n

Bu uygulamalar, Sephora\u2019n\u0131n fiziksel ma\u011fazay\u0131 e-ticaretten ba\u011f\u0131ms\u0131z bir kanal olarak de\u011fil, dijital sat\u0131\u015f ve m\u00fc\u015fteri hizmetleriyle ba\u011flant\u0131l\u0131 bir deneyim noktas\u0131 \u015feklinde konumland\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n\n\n\n

Sephora T\u00fcrkiye\u2019de Fiziksel Ma\u011faza A\u011f\u0131n\u0131 Geni\u015fletiyor<\/h2>\n\n\n\n

Meydan \u0130stanbul ma\u011fazas\u0131n\u0131n a\u00e7\u0131lmas\u0131yla Sephora\u2019n\u0131n T\u00fcrkiye\u2019deki ma\u011faza say\u0131s\u0131 44\u2019e ula\u015ft\u0131. Marka; \u0130stanbul\u2019un yan\u0131 s\u0131ra Ankara, \u0130zmir, Antalya, Bursa, Adana, Mersin, Samsun ve Mu\u011fla gibi farkl\u0131 \u015fehirlerde bulunan ma\u011fazalar\u0131yla faaliyet g\u00f6steriyor.<\/p>\n\n\n\n

Sephora\u2019n\u0131n T\u00fcrkiye\u2019deki ma\u011fazalar\u0131 al\u0131\u015fveri\u015f merkezleri, y\u00fcksek ziyaret\u00e7i trafi\u011fine sahip caddeler ve turizm b\u00f6lgelerinde konumlan\u0131yor.<\/p>\n\n\n\n\t\t\t\n\n\t\t\t\t\n\t\t\t\t\t<\/svg>\t\t\t\t<\/span>\n\n\t\t\t\t\n\t\t\t\t\tBunu da okuyabilirsin<\/span>\n\t\t\t\t\tSephora Bayilik Veriyor mu?<\/strong>\n\n\t\t\t\t\t\t\t\t\t\t\tSephora T\u00fcrkiye\u2019nin bayilik veya franchise ba\u015fvurusu olup olmad\u0131\u011f\u0131n\u0131, ma\u011faza i\u015fletme modelini ve global franchise yap\u0131s\u0131n\u0131 inceledik.<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t<\/a>\n\n\t\t\t\n\n\n\n

Markan\u0131n fiziksel ma\u011fazalarda \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi, g\u00fczellik hizmetleri ve dijital uygulamalar\u0131 ayn\u0131 noktada bulu\u015fturmas\u0131, yeni yat\u0131r\u0131mlarda deneyim odakl\u0131 perakende yakla\u015f\u0131m\u0131n\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n\n\n\n

Sephora\u2019n\u0131n k\u00fcresel yap\u0131lanmas\u0131n\u0131 b\u00fcnyesinde bulundu\u011fu LVMH grubunun verileri de ortaya koyuyor. Marka, d\u00fcnya genelinde 35 pazarda 3.000\u2019den fazla sat\u0131\u015f noktas\u0131 ve dijital platformlar\u0131yla faaliyet g\u00f6steriyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sephora, T\u00fcrkiye\u2019deki ma\u011faza yat\u0131r\u0131mlar\u0131na Meydan \u0130stanbul ile devam etti. 368 metrekarelik 44. ma\u011faza, 120\u2019den fazla marka, 10.000\u2019den fazla \u00fcr\u00fcn ve dijital deneyim alanlar\u0131 sunuyor.<\/p>\n","protected":false},"author":1,"featured_media":530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[43,84,83,56,86,42,85],"class_list":["post-529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yatirim","tag-guzellik","tag-kisisel-bakim","tag-kozmetik","tag-magazacilik","tag-meydan-istanbul","tag-perakende","tag-sephora"],"_links":{"self":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts\/529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/comments?post=529"}],"version-history":[{"count":1,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts\/529\/revisions"}],"predecessor-version":[{"id":535,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts\/529\/revisions\/535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/media\/530"}],"wp:attachment":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/media?parent=529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/categories?post=529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/tags?post=529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}