{"id":356,"date":"2026-07-01T09:16:00","date_gmt":"2026-07-01T06:16:00","guid":{"rendered":"https:\/\/www.bayilikver.com\/gundem\/?p=356"},"modified":"2026-07-06T14:25:08","modified_gmt":"2026-07-06T11:25:08","slug":"doyuyo-franchise-modeliyle-uluslararasi-buyumeye-odaklandi","status":"publish","type":"post","link":"https:\/\/www.bayilikver.com\/gundem\/doyuyo-franchise-modeliyle-uluslararasi-buyumeye-odaklandi\/","title":{"rendered":"Doyuyo Franchise Modeliyle Uluslararas\u0131 B\u00fcy\u00fcmeye Odakland\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">2019 y\u0131l\u0131nda <strong>PardoFood<\/strong> \u00e7at\u0131s\u0131 alt\u0131nda kurulan <strong>Doyuyo<\/strong>, gurme \u00e7\u0131t\u0131r tavuk konseptiyle b\u00fcy\u00fcmesini s\u00fcrd\u00fcren yerli restoran markalar\u0131ndan biri olarak \u00f6ne \u00e7\u0131k\u0131yor. <strong>Fast-casual<\/strong> restoran modeliyle konumlanan marka, bug\u00fcn yakla\u015f\u0131k <strong>90 \u015fube<\/strong> ve<strong> 1.600\u2019\u00fc a\u015fk\u0131n \u00e7al\u0131\u015fan\u0131yla<\/strong> faaliyet g\u00f6steriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doyuyo\u2019nun b\u00fcy\u00fcme stratejisinde <strong>franchise modeli<\/strong> \u00f6nemli bir yer tutuyor. Marka, yeni \u015fubele\u015fme s\u00fcrecini yaln\u0131zca lokasyon say\u0131s\u0131n\u0131 art\u0131rma hedefiyle de\u011fil; operasyon standard\u0131, tedarik g\u00fcc\u00fc, e\u011fitim ve yat\u0131r\u0131mc\u0131 deste\u011fi \u00fczerine kurulu bir yap\u0131 olarak ele al\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Franchise B\u00fcy\u00fcmesinde Operasyonel Standartlar \u00d6ne \u00c7\u0131k\u0131yor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Doyuyo\u2019nun franchise modelinde lokasyon se\u00e7imi, restoran kurulumu, \u00fcr\u00fcn tedariki, e\u011fitim ve operasyon takibi merkezi yap\u0131 \u00fczerinden y\u00f6netiliyor. Bu yakla\u015f\u0131m, markan\u0131n farkl\u0131 \u015fehirlerde ayn\u0131 hizmet kalitesini ve \u00fcr\u00fcn standard\u0131n\u0131 korumas\u0131n\u0131 hedefliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marka taraf\u0131nda yap\u0131lan de\u011ferlendirmelerde, franchise yat\u0131r\u0131mc\u0131lar\u0131yla uzun vadeli i\u015f ortakl\u0131\u011f\u0131 kurulmas\u0131n\u0131n b\u00fcy\u00fcme stratejisinin \u00f6nemli bir par\u00e7as\u0131 oldu\u011fu vurgulan\u0131yor. Doyuyo, yat\u0131r\u0131mc\u0131lar\u0131na operasyon, e\u011fitim, lojistik ve pazarlama alanlar\u0131nda destek sunarak \u015fube y\u00f6netimini daha s\u00fcrd\u00fcr\u00fclebilir hale getirmeyi ama\u00e7l\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dijital Sipari\u015f ve Ghost Kitchen Modeliyle Verimlilik Hedefleniyor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Doyuyo\u2019nun son d\u00f6nemde \u00f6ne \u00e7\u0131kard\u0131\u011f\u0131 ba\u015fl\u0131klardan biri de dijitalle\u015fme. Marka, restoranlar\u0131nda kulland\u0131\u011f\u0131 Self Order Kiosk sistemleriyle sipari\u015f s\u00fcrecini h\u0131zland\u0131rmay\u0131 ve m\u00fc\u015fteri deneyimini geli\u015ftirmeyi hedefliyor. Baz\u0131 \u015fubelerde sipari\u015flerin \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fcn dijital ekranlar \u00fczerinden al\u0131nmas\u0131, bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn operasyonel verimlilik taraf\u0131ndaki etkisini g\u00f6steriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bunun yan\u0131nda paket servis odakl\u0131 Ghost Kitchen modeli de markan\u0131n eri\u015fim a\u011f\u0131n\u0131 geni\u015fletmek i\u00e7in kulland\u0131\u011f\u0131 yap\u0131lardan biri. Bu model, \u00f6zellikle teslimat odakl\u0131 b\u00fcy\u00fcme hedefleyen restoran markalar\u0131 i\u00e7in daha esnek bir operasyon alan\u0131 sunuyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Doyuyo\u2019nun Yeni Hedefi Uluslararas\u0131 Pazarlar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye\u2019deki b\u00fcy\u00fcmesini yurt d\u0131\u015f\u0131na ta\u015f\u0131mak isteyen Doyuyo, Dubai Mall\u2019daki varl\u0131\u011f\u0131yla global pazarlara y\u00f6nelik ilk g\u00fc\u00e7l\u00fc ad\u0131mlar\u0131ndan birini att\u0131. Marka, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde Avrupa, Orta Do\u011fu, K\u00f6rfez \u00fclkeleri ve T\u00fcrk Devletleri\u2019nde master franchise i\u015f birlikleriyle b\u00fcy\u00fcmeyi hedefliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doyuyo\u2019nun uluslararas\u0131 b\u00fcy\u00fcme plan\u0131nda do\u011fru i\u015f orta\u011f\u0131 se\u00e7imi kritik g\u00f6r\u00fcl\u00fcyor. Marka, faaliyet g\u00f6sterece\u011fi pazarlarda operasyonel standartlar\u0131n\u0131 koruyabilecek, yerel pazar\u0131 do\u011fru okuyabilecek ve uzun vadeli b\u00fcy\u00fcmeye katk\u0131 sa\u011flayabilecek master franchise partnerleriyle ilerlemeyi planl\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Restoran yat\u0131r\u0131mlar\u0131 ve franchise pazar\u0131nda rekabetin artt\u0131\u011f\u0131 bir d\u00f6nemde Doyuyo\u2019nun oda\u011f\u0131nda; standartlar\u0131n\u0131 koruyan, yat\u0131r\u0131mc\u0131 deste\u011fini g\u00fc\u00e7lendiren ve dijitalle\u015fmeyi operasyonun par\u00e7as\u0131 haline getiren bir b\u00fcy\u00fcme modeli bulunuyor. Bu yakla\u015f\u0131m, markan\u0131n hem T\u00fcrkiye\u2019de hem de yurt d\u0131\u015f\u0131nda franchise ekosistemindeki konumunu g\u00fc\u00e7lendirmeyi hedefliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yakla\u015f\u0131k 90 \u015fubeye ula\u015fan Doyuyo, franchise modeli, dijital sipari\u015f yat\u0131r\u0131mlar\u0131 ve master franchise g\u00f6r\u00fc\u015fmeleriyle b\u00fcy\u00fcme rotas\u0131n\u0131 uluslararas\u0131 pazarlara \u00e7evirdi.<\/p>\n","protected":false},"author":1,"featured_media":358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[45,47,46,44,6],"class_list":["post-356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise","tag-doyuyo","tag-fast-casual","tag-fried-chicken","tag-pardofood","tag-restoran"],"_links":{"self":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts\/356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/comments?post=356"}],"version-history":[{"count":2,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts\/356\/revisions"}],"predecessor-version":[{"id":359,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts\/356\/revisions\/359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/media\/358"}],"wp:attachment":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/media?parent=356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/categories?post=356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/tags?post=356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}