{"id":107,"date":"2026-06-29T11:54:44","date_gmt":"2026-06-29T08:54:44","guid":{"rendered":"https:\/\/www.bayilikver.com\/gundem\/?p=107"},"modified":"2026-07-01T12:59:44","modified_gmt":"2026-07-01T09:59:44","slug":"huqqabaz-franchise-yatirimlariyla-15-ulkeye-ulasmayi-hedefliyor","status":"publish","type":"post","link":"https:\/\/www.bayilikver.com\/gundem\/huqqabaz-franchise-yatirimlariyla-15-ulkeye-ulasmayi-hedefliyor\/","title":{"rendered":"HuQQabaz Franchise Yat\u0131r\u0131mlar\u0131yla 15 \u00dclkeye Ula\u015fmay\u0131 Hedefliyor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Q Food &amp; Beverage<\/strong> b\u00fcnyesinde faaliyet g\u00f6steren <strong>HuQQabaz<\/strong>, T\u00fcrkiye ve yurt d\u0131\u015f\u0131ndaki b\u00fcy\u00fcmesini franchise modeliyle s\u00fcrd\u00fcrmeyi hedefliyor. Marka, \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7inde faaliyet g\u00f6sterdi\u011fi \u00fclke say\u0131s\u0131n\u0131 15\u2019e, toplam \u015fube say\u0131s\u0131n\u0131 ise 40\u2019a \u00e7\u0131karmay\u0131 planl\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2016 y\u0131l\u0131nda \u0130stanbul\u2019da kurulan HuQQabaz<\/strong>, bug\u00fcn T\u00fcrkiye dahil <strong>9 \u00fclkede toplam 33 \u015fubeyle<\/strong> hizmet veriyor. Restoran konsepti; gastronomi, servis, atmosfer ve sosyal ya\u015fam deneyimini bir araya getiren yap\u0131s\u0131yla g\u00fcn\u00fcn farkl\u0131 saatlerinde farkl\u0131 m\u00fc\u015fteri gruplar\u0131na hitap ediyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Franchise Modeliyle B\u00fcy\u00fcme Plan\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">HuQQabaz\u2019\u0131n b\u00fcy\u00fcme stratejisinde franchise modeli \u00f6nemli bir yer tutuyor. Marka, \u00f6l\u00e7eklenebilir konsepti ve farkl\u0131 lokasyonlara uyum sa\u011flayabilen i\u015fletme yap\u0131s\u0131yla hem T\u00fcrkiye\u2019de hem de uluslararas\u0131 pazarlarda yeni yat\u0131r\u0131m f\u0131rsatlar\u0131 olu\u015fturmay\u0131 hedefliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirketin payla\u015ft\u0131\u011f\u0131 hedeflere g\u00f6re HuQQabaz, \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7inde toplam \u015fube say\u0131s\u0131n\u0131 40\u2019a \u00e7\u0131karacak. Ayn\u0131 d\u00f6nemde uluslararas\u0131 operasyonlardan elde edilen cironun da art\u0131r\u0131lmas\u0131 planlan\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9 \u00dclkede 33 \u015eubeye Ula\u015ft\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">HuQQabaz bug\u00fcn T\u00fcrkiye\u2019nin yan\u0131 s\u0131ra Umman, Birle\u015fik Arap Emirlikleri, Kuveyt, Suudi Arabistan, \u00dcrd\u00fcn, Azerbaycan, Irak ve M\u0131s\u0131r\u2019da faaliyet g\u00f6steriyor. T\u00fcrkiye\u2019de 18 \u015fubesi bulunan marka, toplamda 33 \u015fubeye ula\u015fm\u0131\u015f durumda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Markan\u0131n yurt d\u0131\u015f\u0131 b\u00fcy\u00fcme planlar\u0131nda t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131, sosyal ya\u015fam dinamikleri ve operasyonel s\u00fcrd\u00fcr\u00fclebilirlik gibi kriterler dikkate al\u0131n\u0131yor. Bu yakla\u015f\u0131m, franchise yap\u0131lanmas\u0131n\u0131n farkl\u0131 pazarlarda daha sa\u011fl\u0131kl\u0131 ilerlemesini ama\u00e7l\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00fc\u015fteri Memnuniyeti \u00d6ne \u00c7\u0131k\u0131yor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">HuQQabaz\u2019\u0131n b\u00fcy\u00fcme stratejisinde m\u00fc\u015fteri deneyimi de \u00f6nemli bir ba\u015fl\u0131k olarak \u00f6ne \u00e7\u0131k\u0131yor. Barem Ara\u015ft\u0131rma taraf\u0131ndan ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmaya g\u00f6re markan\u0131n m\u00fc\u015fteri memnuniyet oran\u0131 y\u00fczde 94,7 olarak \u00f6l\u00e7\u00fcld\u00fc. Net Tavsiye Skoru ise 76 seviyesinde ger\u00e7ekle\u015fti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ara\u015ft\u0131rmada kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 94,3\u2019\u00fc HuQQabaz\u2019\u0131 premium bir marka olarak de\u011ferlendirirken, tekrar ziyaret etme oran\u0131 y\u00fczde 89,5 olarak kaydedildi. Servis memnuniyeti y\u00fczde 88,5 seviyesinde \u00f6l\u00e7\u00fcl\u00fcrken, ekip memnuniyeti ba\u015fl\u0131\u011f\u0131nda da y\u00fcksek oranlar elde edildi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Atasay Group Deste\u011fiyle B\u00fcy\u00fcyor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">HuQQabaz\u2019\u0131n ba\u011fl\u0131 bulundu\u011fu Q Food &amp; Beverage, Atasay Group \u00e7at\u0131s\u0131 alt\u0131nda faaliyet g\u00f6steriyor. Grup, yeme-i\u00e7me sekt\u00f6r\u00fcndeki yap\u0131lanmas\u0131n\u0131 farkl\u0131 markalarla geni\u015fletirken, HuQQabaz\u2019\u0131 b\u00fcy\u00fcme odakl\u0131 markalar\u0131ndan biri olarak konumland\u0131r\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Q Food &amp; Beverage portf\u00f6y\u00fcnde HuqqA, HuQQabaz ve The Market\u2019in de aralar\u0131nda bulundu\u011fu farkl\u0131 markalar yer al\u0131yor. Bu yap\u0131, HuQQabaz\u2019\u0131n operasyonel deneyim, marka y\u00f6netimi ve uluslararas\u0131 b\u00fcy\u00fcme taraf\u0131nda daha g\u00fc\u00e7l\u00fc bir zeminde ilerlemesini sa\u011fl\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E\u011fitim ve Operasyonel Standartlar Merkezde<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Franchise sisteminde s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmenin en kritik ba\u015fl\u0131klar\u0131ndan biri operasyonel standartlar\u0131n korunmas\u0131. HuQQabaz, mutfak operasyonlar\u0131, servis s\u00fcre\u00e7leri, hijyen uygulamalar\u0131 ve misafir deneyimini belirli standartlar \u00e7er\u00e7evesinde y\u00f6netiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu s\u00fcrecin \u00f6nemli par\u00e7alar\u0131ndan biri olan HuQQabaz Akademi, yeni a\u00e7\u0131lan \u015fubelerde \u00e7al\u0131\u015fan ekiplerin marka standartlar\u0131na uygun \u015fekilde e\u011fitim almas\u0131n\u0131 sa\u011fl\u0131yor. E\u011fitim programlar\u0131, a\u00e7\u0131l\u0131\u015f \u00f6ncesi haz\u0131rl\u0131klar\u0131n yan\u0131 s\u0131ra operasyon s\u00fcresince denetim ve geli\u015fim s\u00fcre\u00e7leriyle destekleniyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Yeme \u0130\u00e7me Sekt\u00f6r\u00fcnde Franchise Rekabeti Art\u0131yor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">HuQQabaz\u2019\u0131n 15 \u00fclke ve 40 \u015fube hedefi, yeme-i\u00e7me sekt\u00f6r\u00fcnde franchise modelinin markalar i\u00e7in h\u00e2l\u00e2 g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme kanal\u0131 oldu\u011funu g\u00f6steriyor. \u00d6zellikle standartla\u015ft\u0131r\u0131lm\u0131\u015f hizmet deneyimi, g\u00fc\u00e7l\u00fc marka alg\u0131s\u0131 ve e\u011fitim destekli operasyon yap\u0131s\u0131, uluslararas\u0131 b\u00fcy\u00fcme hedefleyen restoran markalar\u0131 i\u00e7in \u00f6nemli avantajlar sunuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6n\u00fcm\u00fczdeki d\u00f6nemde T\u00fcrkiye merkezli yeme-i\u00e7me markalar\u0131n\u0131n hem yak\u0131n co\u011frafyada hem de farkl\u0131 uluslararas\u0131 pazarlarda franchise modeliyle daha fazla g\u00f6r\u00fcn\u00fcr olmas\u0131 bekleniyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HuQQabaz, franchise modeliyle yurt i\u00e7i ve yurt d\u0131\u015f\u0131ndaki b\u00fcy\u00fcmesini s\u00fcrd\u00fcrerek \u00fc\u00e7 y\u0131l i\u00e7inde 15 \u00fclke ve 40 \u015fubeye ula\u015fmay\u0131 hedefliyor.<\/p>\n","protected":false},"author":1,"featured_media":108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[32,33,34],"class_list":["post-107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise","tag-atasay-group","tag-huqqabaz","tag-q-food-beverage"],"_links":{"self":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts\/107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/comments?post=107"}],"version-history":[{"count":1,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts\/107\/revisions"}],"predecessor-version":[{"id":109,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/posts\/107\/revisions\/109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/media\/108"}],"wp:attachment":[{"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/media?parent=107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/categories?post=107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bayilikver.com\/gundem\/wp-json\/wp\/v2\/tags?post=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}