Franchise, bir markan\u0131n \u00fcr\u00fcn, hizmet, i\u015fletme modeli, marka ad\u0131 ve operasyon standartlar\u0131n\u0131 belirli \u015fartlar kar\u015f\u0131l\u0131\u011f\u0131nda giri\u015fimciye kulland\u0131rd\u0131\u011f\u0131 i\u015f ortakl\u0131\u011f\u0131 modelidir.<\/p>\n\n\n\n
Franchise sisteminde marka sahibi taraf genellikle franchisor, sistemi kullanarak i\u015fletme a\u00e7an taraf ise franchisee olarak adland\u0131r\u0131l\u0131r. T\u00fcrkiye\u2019de bu yap\u0131 \u00e7o\u011fu zaman franchise veren marka ve franchise alan giri\u015fimci \u015feklinde ifade edilir.<\/p>\n\n\n\n
Franchise modelinde giri\u015fimci, belirli bir markan\u0131n i\u015f modelini kullanarak kendi i\u015fletmesini a\u00e7ar. Marka; konsept, \u00fcr\u00fcn, hizmet standard\u0131, e\u011fitim, tedarik, operasyon ve pazarlama gibi konularda belirli destekler sunabilir.<\/p>\n\n\n\n
Buna kar\u015f\u0131l\u0131k giri\u015fimci, markan\u0131n belirledi\u011fi standartlara uygun hareket eder. Baz\u0131 franchise sistemlerinde isim hakk\u0131 bedeli, royalty, reklam katk\u0131 pay\u0131 veya belirli \u00fcr\u00fcn tedarik \u015fartlar\u0131 bulunabilir.<\/p>\n\n\n\n
Franchise Veren Marka:<\/strong> Franchise Alan Giri\u015fimci:<\/strong> Franchise S\u00f6zle\u015fmesi:<\/strong> Franchise almadan \u00f6nce yaln\u0131zca markan\u0131n bilinirli\u011fine bakmak yeterli de\u011fildir. Toplam yat\u0131r\u0131m maliyeti, isim hakk\u0131 bedeli, royalty oran\u0131, lokasyon se\u00e7imi, s\u00f6zle\u015fme \u015fartlar\u0131, e\u011fitim deste\u011fi ve mevcut \u015fubelerin performans\u0131 birlikte de\u011ferlendirilmelidir.<\/p>\n\n\n\n Franchise ve bayilik kavramlar\u0131 \u00e7o\u011fu zaman birlikte kullan\u0131lsa da her zaman ayn\u0131 anlama gelmez. Franchise modelinde marka standartlar\u0131, i\u015fletme konsepti ve operasyon sistemi daha belirgin olabilir. Bayilikte ise \u00e7o\u011fu zaman \u00fcr\u00fcn sat\u0131\u015f\u0131, da\u011f\u0131t\u0131m veya b\u00f6lgesel temsil ili\u015fkisi daha \u00f6n planda olabilir.<\/p>\n\n\n\n Franchise, giri\u015fimcinin s\u0131f\u0131rdan marka olu\u015fturmak yerine haz\u0131r bir marka ve i\u015f modeliyle i\u015fletme a\u00e7mas\u0131n\u0131 sa\u011flayan bir sistemdir. Ancak her franchise modeli ayn\u0131 de\u011fildir. Bu nedenle ba\u015fvuru yapmadan \u00f6nce maliyetler, s\u00f6zle\u015fme \u015fartlar\u0131 ve marka deste\u011fi dikkatle incelenmelidir.<\/p>\n","protected":false},"excerpt":{"rendered":" Franchise nedir, nas\u0131l \u00e7al\u0131\u015f\u0131r ve giri\u015fimciye ne sa\u011flar? Franchise sistemi, marka kullan\u0131m\u0131, isim hakk\u0131 ve i\u015f modeli hakk\u0131nda temel bilgileri inceleyin.<\/p>\n","protected":false},"author":1,"featured_media":645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[244],"tags":[],"class_list":["post-643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sozluk"],"_links":{"self":[{"href":"https:\/\/www.bayilikver.com\/franchise\/wp-json\/wp\/v2\/posts\/643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bayilikver.com\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bayilikver.com\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bayilikver.com\/franchise\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bayilikver.com\/franchise\/wp-json\/wp\/v2\/comments?post=643"}],"version-history":[{"count":2,"href":"https:\/\/www.bayilikver.com\/franchise\/wp-json\/wp\/v2\/posts\/643\/revisions"}],"predecessor-version":[{"id":651,"href":"https:\/\/www.bayilikver.com\/franchise\/wp-json\/wp\/v2\/posts\/643\/revisions\/651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bayilikver.com\/franchise\/wp-json\/wp\/v2\/media\/645"}],"wp:attachment":[{"href":"https:\/\/www.bayilikver.com\/franchise\/wp-json\/wp\/v2\/media?parent=643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bayilikver.com\/franchise\/wp-json\/wp\/v2\/categories?post=643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bayilikver.com\/franchise\/wp-json\/wp\/v2\/tags?post=643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u0130\u015f modelini, marka ad\u0131n\u0131, \u00fcr\u00fcn veya hizmet sistemini giri\u015fimcilere kulland\u0131ran taraft\u0131r.<\/p>\n\n\n\n
Belirlenen \u015fartlar ve s\u00f6zle\u015fme kapsam\u0131nda markan\u0131n sistemiyle i\u015fletme a\u00e7an ki\u015fidir.<\/p>\n\n\n\n
Taraflar\u0131n haklar\u0131n\u0131, sorumluluklar\u0131n\u0131, \u00f6deme \u015fartlar\u0131n\u0131, marka kullan\u0131m\u0131n\u0131 ve i\u015fletme standartlar\u0131n\u0131 belirleyen anla\u015fmad\u0131r.<\/p>\n\n\n\nFranchise Al\u0131rken Nelere Dikkat Edilmeli?<\/h2>\n\n\n\n
Franchise ile Bayilik Ayn\u0131 \u015eey mi?<\/h2>\n\n\n\n
K\u0131sa \u00d6zet<\/h2>\n\n\n\n